This SG-built budgeting app just hit 1 million users in SEA
A focus on multilingual onboarding helped the homegrown app spread far beyond Singapore.
A focus on multilingual onboarding helped the homegrown app spread far beyond Singapore.
The app, built by a small team out of a co-working space in Tanjong Pagar, crossed one million monthly active users this week, with the bulk of growth coming from Indonesia and the Philippines.
How they grew
- Onboarding in English, Bahasa, and Tagalog from day one
- Offline-first sync for patchy connections
- No ads — revenue comes from a optional premium tier
The founders say the next milestone is a shared household view, a feature long requested by families managing joint expenses.
